This seminar focuses on tactics for engaging people online in the context of emergency response. It begins with the basic building blocks: audience analysis, content strategy and action ladders, and then applies them to urgent response using case studies from Haiti and Chile as well as Uchaguzi in Kenya. By the end of the session, students will have both a general understanding of relevant key components as well as knowledge about where to go next to find communities of support for the preparation and implementation of urgent response initiatives.
This webinar was held on November 29, 2012.
To see the slides, click here.